Project:
digital tool
Project summary
Cost savings calculator
Opportunity
Digital tools help to contextualize a problem a buyer is facing and show them what taking action could mean for their role or business. Without any tools like this on their site, Benefitfocus was missing an opportunity.
Goal
We sought to help the employer audience contextualize the issue of rising health care costs on their business and understand how to impact key areas of cost containment. From a content and demand generation perspective, we wanted to incorporate engaging, interactive content that drives interest in a specific product.
Solution
We launched a digital calculator surrounded by relevant content and clear calls-to-action.
Key Results:
- A brand-new, engaging digital tool that was incorporated into demand campaigns, blog posts and across social channels
- Increased opportunity to convert leads with clear calls-to-action throughout
- Content that supports a market-differentiator for this client
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