My Work

Featured Project

Content strategy:
benefitfocus resource center

It’s simple – content powers your lead gen engine. And having content that’s relevant, findable and shareable are among some of the golden rules. With this understanding, Benefitfocus set out to launch a brand-new resource hub to centralize content for more personalized experiences using Uberflip. 

Leading this project from implementation to launch in just 60 days, I helped Benefitfocus centralize, organize and personalize the content experience. The result? They can now encourage prospects to self-nurture with content, track content engagement and double down on the content and experiences that contribute to pipeline.