About Me

Writing strategic, carefully crafted content for B2B companies
across the health and wellness industry.

I’m Whitney Cwirka

Hi, I’m Whitney Cwirka, a Charleston, S.C.-based copywriter and content strategist. I’ve worked for nonprofit organizations as well as tech-focused companies, and through those experiences, I’ve found a passion for writing B2B content that converts.

When I’m not creating content, you’ll find me spending time with my family, including my husband, one wild, wonderful son and three fur children. I love piping hot cups of coffee and earthy, spicy glasses of wine.

Years of Experience

Projects

Deadlines Met

Cups of Coffee

My Skills

I help big and small companies define their messaging, build their content strategy and communicate their value through ongoing content creation that leads to more conversions.

You need more than just copy on a page. You need the right message and strategy. You need relevant content that packs a punch.

I’ll help you get there.

Work Samples

Copy Writing
Content Strategy
Messaging Development
Editorial Calendars

Testimonials

Whitney is masterful at corralling internal and external resources, writing, editing and scheduling to ensure that we have a cadence of new content to fuel our efforts. Whitney holds herself to a high level of professionalism, is extremely detail oriented and is a continual learner – I would jump at the chance to continue working with her.

Sue Yanovitch, VP, Marketing @ IDG Communications, Inc.

Every time I get to work with Whitney, I'm amazed at how she takes my passionate ramblings and creates an eloquently written piece that I'm proud to have represent me in the industry. She has the ability to hear what I'm trying to convey and read between the lines to bring my stories to life with such authenticity. I call it "using her magic!" I wholeheartedly trust her with my voice and brand!

Misty Guinn, Director of Benefits & Wellness, HR @ Benefitfocus

Whitney and I collaborated on the execution of several pillar content pieces that led to thousands of conversions. In leading those projects, Whitney was always well organized, considerate of everyone's voice, and eager to use everyone's expertise in order to produce the best possible result. Most importantly, it was Whitney's writing tying it all together. She has an innate ability to create work that resonates with a target audience – and that's exactly what you need.

Michael Krieger, Managing Director @ Mason Lang, LLC

Make your content a priority.
I’m ready when you are!

Get in touch