Project: ebook
Project summary
Benefits Fair in a box ebook
Opportunity
As part of a larger, year-round campaign to showcase thought leadership in employee benefits and open enrollment, we were looking to diversify the types of content available for consumption by our target audience.
Goal
To provide useful resources to benefits administrators around open enrollment planning, highlighting Benefitfocus as a go-to source for knowledge in this area and drive demand.
Solution
I helped Benefitfocus develop and expand the Open Enrollment Success Kit to be a pillar component of lead generation, including a variety of resources such as the Benefits Fair in a Box eBook.
Key Results:
- Part of a larger microsite delivering 1k+ leads
- Visually interesting content piece used across multiple channels
- Deep dive content around a top-of-mind topic for client’s audience
Take a look at more of my work.