Project:
content strategy
Project summary
benefitfocus resource hub
Challenge
One-off landing pages for content assets that had no clear direction on the next content for consumption was stopping buyer engagement before it even started.
Goal
Benefitfocus needed a centralized content hub that could accelerate the buyer journey with relevant content free from dead ends and distractions.
Solution
I served as project lead for implementation of Uberflip to power Benefitfocus’ resource hub, bringing all content together in one central location.
Key Results:
- 60-day implementation to launch, including centralizing and organizing content, branding, SEO and CTA strategy, and more
- Integration across the marketing tech stack to get a full view of a prospects content journey
- Analytics and reporting on the content that converts
Take a look at more of my work.